Find The Best Mascara For You

Make short eyelashes longer

If you’re struggling to make your shorter lashes flutter, then you probably need to invest in a lengthening mascara. To give your lashes that boost, you need a good combination of a strong mascara formula, a lash-lifting brush and a good application technique.

To apply, simply start by wiggling the mascara wand along your lash line, gently brushing them up through to the tips. For extra oomph, try using an eyelash curler.

Want length? Try our SuperExtend Lengthening Mascara.

Add volume to fine eyelashes

For bigger, more voluminous lashes, you’re best to use a mascara with a thicker, buildable formula. You should also look out for wands that feature dense brushes, as these will make layering on the formula even easier.

To avoid clumpy lashes that stick together, try to layer the mascara while the formula is still wet.

Want volume? Give our Ultra Volume Lash Magnify Mascara a try.

Waterproof mascara that doesn’t budge

Looking for a mascara that won’t budge - even after a sweaty gym session? Then you should definitely start using a waterproof mascara. Wondering how it works? Most waterproof mascaras contain a water resistant ingredient called dimethicone, which locks in your lash colour for a long-lasting look that won’t run or smudge.

Ready to take it off? Waterproof mascaras are naturally a little harder to wash off, so make sure you use a gentle, oil-based make-up remover.

For a waterproof, longwear mascara try our SuperShock Max Volume Waterproof Mascara.

The mascara that does it all

If you only have 10-minutes to get ready between waking up the kids and getting out the house, then you’ll need an everyday mascara that does it all.

Our Lash Genius Mascara volumises, lengthens, defines and lifts your lashes, on top of coating them in an intense, long-lasting colour. Plus, it also features a Smart Control Brush that separates and stretches your eyelashes for a fluttery look in an instant.