Published: 21/11/2017
Make-up lovers, meet mark.
The beauty brand that gives YOU the power to create.
make-up lovers, meet mark.
The beauty brand that gives
YOU the power to create.
Your face is a canvas. Make it a masterpiece. #mymark
This September, beauty giant Avon unveil new brand mark. for beauty enthusiasts everywhere. Bringing together cutting-edge make-up, innovative textures, high pigment colours and precision tools to help you push your boundaries and make an impact. It’s make-up for people who love make-up and the new brand is looking to work with influential beauty junkies within the industry to grow their mark. squad.
Two years in the making, mark. has been developed by more than 50 scientists, engineers and beauty experts, whose intensive research has brought high-end innovation to make-up to create a collection that offers limitless possibilities. The result is a range of almost 250 lip, face and nail products and a colour palette to blow your mind. mark. will truly inspire your inner artist and help you celebrate your own individuality through make-up.
To ensure every single product offers high impact and incredible staying power, each one has been tested in freezing cold and sweltering hot conditions. What’s more, for the creation of mark. Liquid Lip Lacquer, over 500 kilos of formula in 50 different colour combinations were tested on more than 300 sets of lips to get the perfect shade range.
Helping you to make your mark with whatever look you choose to create, mark.’s precision tools include a diamond shape brush that helps bring definition to the lips and a lash styler that allows you to create innovative lash looks.
the range highlights
Your face is a canvas and mark. gives you the tools to make it a masterpiece.
mark. Liquid Lip Lacquer
For a creamy velvet finish with maximum moisture, there`s nothing like it: the mark. Liquid Lip Lacquer transforms your lips for brilliantly sculpted, high-definition colour inspired by artist pigments that stays put, no matter what. Created with unique magnet lock technology for a seriously smooth look, it lasts for hours and doesn’t smear, feather or run. Available in two finishes: comfortable matte and non-sticky shine, mark. liquid lip gives you the power to create your perfect pout.
RRP £7
mark. Big & Style mascara
Apply, reapply, amplify, repeat.
Our mascara gives you full artistic control of your lashes, so you can dial up both the look and volume to create your own style. Designed to be layered, each coat looks and feels as fresh as the first and lashes stay separated as volume builds. With cutting-edge LashFlex technology, the formula remains pliable even after it dries, giving you the flexibility to extend your creativity long after the first swish.
RRP £6
mark. Setting Powder
One powder, one shade for all skin tones. Pores, lines and shine disappear as if by magic. It sets yourmake-up in place all day and achieves instant airbrushed perfection. Simply dust over foundation for an enchanting soft-focus complexion.
RRP £9
mark. Dual Glow Cheek Colour and Highlighter
These palettes pull together a shade of blush or bronzer with a complementary highlight. Whether it’s a rosy glow or a sun-kissed look you’re after, Dual Glow’s got you covered. Palettes come in a mixture of matte and shimmer finishes with two bronze and highlight palettes and four blush and highlight palettes. All shades have a silky-smooth feel, may be layered or blended and are applied effortlessly and last for hours.
RRP £9
mark. Nail Style Studio
Increases nail strength by 42% without compromising on long-lasting colour. Unique triangular brush allows forcontrolled and precise application. Launching two new and exclusive collections: Pink Illusions – five blush and rose gold shades in metallic, pearlescent and creamy finishes. Mineral Crush – five stand-out shades that encapsulate crystallised flecks in a matte polish for a shimmer effect.
RRP £6
make-up lovers,
meet mark.
The beauty brand that gives
YOU the power to create.
Your face is a canvas. Make it a masterpiece. #mymark
This September, beauty giant Avon unveil new brand mark. for beauty enthusiasts everywhere. Bringing together cutting-edge make-up, innovative textures, high pigment colours and precision tools to help you push your boundaries and make an impact. It’s make-up for people who love make-up and the new brand is looking to work with influential beauty junkies within the industry to grow their mark. squad.
Two years in the making, mark. has been developed by more than 50 scientists, engineers and beauty experts, whose intensive research has brought high-end innovation to make-up to create a collection that offers limitless possibilities. The result is a range of almost 250 lip, face and nail products and a colour palette to blow your mind. mark. will truly inspire your inner artist and help you celebrate your own individuality through make-up.
To ensure every single product offers high impact and incredible staying power, each one has been tested in freezing cold and sweltering hot conditions. What’s more, for the creation of mark. Liquid Lip Lacquer, over 500 kilos of formula in 50 different colour combinations were tested on more than 300 sets of lips to get the perfect shade range.
Helping you to make your mark with whatever look you choose to create, mark.’s precision tools include a diamond shape brush that helps bring definition to the lips and a lash styler that allows you to create innovative lash looks.
the range highlights
Your face is a canvas and mark. gives you the tools to make it a masterpiece.
mark. Liquid Lip Lacquer
For a creamy velvet finish with maximum moisture, there`s nothing like it: the mark. Liquid Lip Lacquer transforms your lips for brilliantly sculpted, high-definition colour inspired by artist pigments that stays put, no matter what. Created with unique magnet lock technology for a seriously smooth look, it lasts for hours and doesn’t smear, feather or run. Available in two finishes: comfortable matte and non-sticky shine, mark. liquid lip gives you the power to create your perfect pout.
RRP £7
mark. Big & Style mascara
Apply, reapply, amplify, repeat.
Our mascara gives you full artistic control of your lashes, so you can dial up both the look and volume to create your own style. Designed to be layered, each coat looks and feels as fresh as the first and lashes stay separated as volume builds. With cutting-edge LashFlex technology, the formula remains pliable even after it dries, giving you the flexibility to extend your creativity long after the first swish.
RRP £6
mark. Setting Powder
One powder, one shade for all skin tones. Pores, lines and shine disappear as if by magic. It sets yourmake-up in place all day and achieves instant airbrushed perfection. Simply dust over foundation for an enchanting soft-focus complexion.
RRP £9
mark. Dual Glow Cheek Colour and Highlighter
These palettes pull together a shade of blush or bronzer with a complementary highlight. Whether it’s a rosy glow or a sun-kissed look you’re after, Dual Glow’s got you covered. Palettes come in a mixture of matte and shimmer finishes with two bronze and highlight palettes and four blush and highlight palettes. All shades have a silky-smooth feel, may be layered or blended and are applied effortlessly and last for hours.
RRP £9
mark. Nail Style Studio
Increases nail strength by 42% without compromising on long-lasting colour. Unique triangular brush allows forcontrolled and precise application. Launching two new and exclusive collections: Pink Illusions – five blush and rose gold shades in metallic, pearlescent and creamy finishes. Mineral Crush – five stand-out shades that encapsulate crystallised flecks in a matte polish for a shimmer effect.
RRP £6
Contact the press office and UK causes team
The press office team will be delighted to help with all your Avon media enquiries.
Amelia Blason
PR Assistant amelia.blason@avon.com
Tamika Short
Senior PR Officer (Causes & Representative) tamika.short@avon.com
Lauren Payne
Assistant PR Manager (Brand & Representative) lauren.payne@avon.com
Lydia Coomber
Head of PR lydia.coomber@avon.com