All you need to know:

Meet the best multi-benefit mascara that delivers volume, length, lift, definition and high-impact colour in one swipe - Lash Genius Multitask & Multiply Mascara - the world’s 1st mascara that does it all.

Here’s how. It’s got a Smart Control Brush that catches, lifts, stretches and separates every lash to lengthen, define and lift; a quick-glide gel formula that volumises lashes from root to tip; and deep pigments for amazing colour intensity.

Treat yourself to the 5 most-wanted benefits with just one mascara.

Why you’ll love it:

• 5 beautiful benefits in one genius mascara: volume, length, lift, definition and high-impact colour.

• You’ll never need to use multiple mascaras to get this look again.

• This top-rated mascara is also water-resistant, hypoallergenic, suitable for sensitive eyes and contact lens wearers.

What’s in:

Smart Control Brush and gel formula give your lashes the 5 benefits they need to make the most of every single one.

What’s out:

Using multiple mascaras to get the look you love.

How to use it:

Wiggle your wand: Apply your mascara in a zig-zag motion from the base of your lashes to the tip.

Don’t wait between coats: Need a second coat? Swipe it on immediately after the first to avoid clumps and flakes.

Bring out your eyes: Line your eyes with our Ultra Colour Glimmerstick Eyeliner before applying your mascara to really bring out your eyes.